We Have a Story to Tell.
You Have a Story to Live.

Learn More

Welcome

It is a privilege to serve in the life and financial industry and to work with so many great clients–some for over 40 years!

We all want to make a difference for those we care about! There is no doubt of the impact life insurance can have in a family or business–we’ve seen it!

Living Benefits and Retirement Planning also help our clients prosper with confidence.

Who We Are

AFC was founded by Kerry Southorn in 2011 and continues the tradition started by his father in 1953! Walter was an industry leader and manager, winning the company’s President Trophy a number of times!

Kerry joined his Dad’s Edmonton office in 1975 and later followed in Walter’s footsteps as a manager. In 1996, Kerry returned to working with clients and is pleased to service many of his Dad’s customers and their families to this day!

In recent years, Kerry has worked with the Vancouver Island University as a mentor in the MBA Internship program. One of his interns, Ricky Truong, was the 2016 Intern of the Year!

What We Do

There are many ways we could frame “What We Do” at Affirmative Financial. In few words…

“We help our clients plan for the trilogy of economic dangers:

Running out of time,
running out of health, or
running out of income!
‘Plan for the Worst, Live for the Best!”

AFC Newsroom

A visit to our newsroom includes news and views encompassing much of our history:

— highlights featuring our MBA interns
— special events
— articles and helpful information
— coming soon – “Affirmative Minute” and “Leadership Radio” videos

Plans are Nothing, Planning is Everything